BUSINESS ANALYSIS - JOHN LEWIS PARTNERSHIP Essay

BUSINESS ANALYSIS - JOHN LEWIS fusion - Essay ExampleInitially started as a draper store in Oxford Street London, the unassailable has been equal to(p) to make critical progress over the period of time by making acquisitions of strategic nature. The very(prenominal) structure and organization of the firm therefore provides it a unique identity and organizational culture which has allowed it to give rise and grow over the period of time. A closer analysis of the financial performance of the firm would signify that it has been able to continuously register an increase in its profitability and revenues. Such consistent performance of the firm therefore indicates that it is one of the leading businesses with stable revenues and profitability. This report will analyse the strategic position of toilette Lewis Partnership, making direct reference to the key challenges and opportunities for the organistaion and the capabilities which John Lewis can utilise in addressing these issues b esides critically evaluating the current strategy of John Lewis and comment on their appropriateness to the competitive position. A Brief account of John Lewis Partnership John Lewis Partnership started as a draper store in Oxford Street, London in 1864 by John Lewis. The store later on went on to become the departmental store when Mr. Lewis started to obtain other stores and started to expand his business. The store thrived on the promise that the prices will be low as farseeing as long as the prices of the neighborhood stores are low. This strategy seems to have worked for the store and store presently started to grow and generate higher levels of sales. In 1905 John Lewis purchased Peter Jones and made a change towards enough a departmental store. It was during 1914 that John Lewis gave control of Peter Jones to his son who started the store on more new-made footings and implemented new organizational changes including making employees as partners in the firm. 1 During 1955, firm opened low gear Waitrose store and the management also changed from Lewis family to Bernard Miller. However, after the retirement of Miller, the management of the firm was transferred back to the family. Management once more changed during 1990s when Peter Lewis retired as Chairman of the firm. John Lewiss major strategic change occurred with the despatch of its online store during cc1 and the establishment of Ocado. Ocado was opened in order to deliver the grocessories purchased on Waitrose. (Wilson & Reynolds, 2006). John Lewis is now in the top 10 list of retailers in the country with more than 30 John Lewis Stores and 246 Waitrose supermarkets.2 SWOT synopsis SWOT Analysis of the firm is as follows Strengths 1. Rich history of successfully operating for more than 200 years. 2. Overall organizational structure and democratic nature of the firm. 3. juicy level of employee motivation because of employee partnership in the business. (Russell, 2010). 4. Large and diversifie d network of stores and web stores. 5. Efficient and effective supply chain management system. 6. High brand recognition and value in the eyes of customers Weaknesses 1. Only caters to the mid and high end customers. 2. privately owned partnership therefore restricting itself to procure cheaper funds from capital markets. 3. Largely concentrated into UK with no or very little presence abroad. 4. Too few departmental stores across the country i.e. slight than 30 considering 200 years history of